Fast-moving consumer goods consist of products people use for everyday life. They can be broadly grouped into three categories namely: Household care, Personal care, and Food and beverages.
These categories vary in how they perform in FMCG distribution business. They do differently in different regions of the country and at different times.
In this article, we examine the advantages and disadvantages of these categories of FMCG products as far as Nigeria is concerned.
These pros and cons will be addressed using the factors below:
Availability: This talks about the quantity of the product that is in circulation.
Perishability: What is the shelf life of the product?
Demand and Consumer Preference: Do consumers ask for the product often and is it their top preference?
Brand Marketing: Is it a product that the producers put marketing effort into?
Pricing: Is it a good value for money?
Now, let’s look into the three FMCG product categories mentioned earlier and how these factors affect their performance.
It's also worth noting that these categories perform differently in different locations and at different times of the year.
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